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Competitive advantage isn't an obsolete objective
In world class companies, the responsibility for achieving competitive advantage doesn’t reside exclusively in the Marketing Department or R&D lab; it resides in every employee’s job description. That attitude is the first step along the path toward dramatically improved performance and robust financial health.
Who is the ‘Director of Competitive Advantage’ at your company? That title won’t be on his door, but you can tell because he’s preaching about it all the time as if competitive advantage/world class performance was a religion: get some, stake your life (job) on it if you must, but never let it go.
If you don’t have a Director of Competitive Advantage at your enterprise, if you’d like your company to embrace a consensus view of what world class performance looks like, if you’d like to map a path to go there in a determined/passionate fashion, then please tune in to my 30 minute message in one of these webinars.
Thursday October 13th 10:00AM central USA time
Tuesday October 18th 2:00PM central USA time
Wednesday October 19th 3:15PM central USA time
For more information --> http://www.unbeatenpath.com/events/CompetitiveAdvantage.pdf
To register, please send an email to sdykstra@unpath.com or call Steve at 262-681-3151
